Ep1. Thinx: Period-Proof, Sustainable, and Problematic?

Welcome to the very first episode of our podcast💼🐒, where we bring Harvard Business School cases to life!

In this debut episode, we dive into the world of Thinx, the bold brand that disrupted the menstrual product industry with period-proof underwear and unapologetic marketing.

Join us as we unpack:

• How Thinx carved a new niche in a taboo market

• The power and peril of mission-driven branding

• The leadership dynamics that nearly unraveled it all

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✔️Facts:

• Case

  • Thinx, Inc.—Breaking Barriers in Feminine Care - Case - Faculty & Research - Harvard Business School

• Research

  • Sanitary suspenders to Mooncups: a brief history of menstrual products · V&A

  • Lister's Towels: The first Sanitary Napkins | Johnson & Johnson Our Story

  • Plastic hygiene products generate 200,000 tons of waste a year

  • Menstrual Health and Hygiene

  • Laundry Around the World | WeDoLaundry